Digital Product Launch Checklist
By Marc Cronin, August 2026
Launching a digital product without a checklist is asking for something to slip through the cracks. Here is every step you need.
Pre-Launch (4 to 2 Weeks Before)
- Validate product with target audience
- Finalise product content
- Set up payment processing (Stripe, PayPal)
- Build sales page with clear CTA
- Create email sequences (pre-launch, launch, post-launch)
- Set up analytics tracking
- Prepare social media content
Launch Week
- Send pre-launch emails to warm up audience
- Open early bird pricing for 48 hours
- Post launch announcement across all channels
- Monitor sales page for technical issues
- Respond to questions within 2 hours
Post-Launch (First 2 Weeks)
- Send onboarding emails to buyers
- Collect feedback and testimonials
- Fix any product issues reported
- Optimise sales page based on objection patterns
- Plan follow up promotion
For help with your launch, see our course business consulting.
Frequently Asked Questions
How long does a product launch take?
Plan 4 weeks minimum from pre-launch to post-launch follow up. The actual launch day is just one part of the process.
What is the most important part of a launch?
The email sequence. A well crafted pre-launch warmup and launch day push determines more of your success than any other single factor.
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